The cosmetics brand has launched a new project. Yves Rocher has just created the ‘first cosmetics marketplace for a more committed and responsible well-being’. The launch is part of the company’s digital development strategy.
Since 23 September 2024, a new “marketplace” tab has appeared on the Yves Rocher website.
Here, consumers can find a multi-brand offering.
“This channel brings together a community of carefully selected partners with shared values. All the brand friends offered on the site meticulously respect the CSR charter designed by the brand around the criteria of commitment, transparency and quality of service offered. This charter requires ten fundamental principles to be respected, including more responsible manufacturing, a social policy, a ban on animal testing, a reduction in carbon footprint and eco-design of packaging,” explains Yves Rocher.
The brands on offer include What Matters, WAAM, Monsieur Barbier and Ouate.
From the beginning of 2025, Yves Rocher plans to forge partnerships with around forty other beauty companies. The brand is also planning to open the marketplace on the mobile application.
“In 2023, I announced Yves Rocher’s ambitious transformation plan, one of the pillars of which is digital. The launch of the marketplace, which is perfectly in line with our commitments as a sustainable brand, is a crucial step in our acceleration in this segment. By offering friendly brands that share our DNA the opportunity to join this movement and benefit from our …
