A more aware consumer, more and more accustomed to read labels prior to buying, wanting to avoid some ingredients, though demanding of a higher efficiency … these are the key elements that the Kline study and consulting firm has identified as the driving factor for the development of new active ingredients in cosmetics.
Active ingredients in personal care formulations also activate sales. Consumers desire to see visible results and have raised expectations for genuine efficacy of personal care products, making functionality an increasingly imperative factor. This holds particularly true for the resiliently growing anti-aging skin care segment. Savvy personal care formulators understand this and are marketing their products by emphasizing their active ingredients to informed consumers.
Read the full article by Nicola Matic on Kline group website
