Packaging is one of the main selling factors of cosmetics, and companies look to innovate in order to improve aesthetics of the product to boost sales. Cosmetics market has traditionally been driven by fashion trends and market innovations rendering it susceptible to the rapid rate of change in customer preferences. This poses a challenge for the cosmetics packaging companies as the demand for new product is high, while resources remain constant. A research report by Transparency Market Research analyzes this market depending on its market segments, major geographies, and current market trends.
Plastic is the most used packaging material for cosmetics, accounting for more than 50% of the total demand for cosmetic packaging. Glass, metal, and paper are the other packaging materials that are used in the application.
Cosmetic packaging market can be segmented into bottles, jars, tubes, pumps and dispensers, pen types, sticks, roller balls, caps and closures, pallets, and droppers among others by types of cosmetic packaging. The market can also be classified into hair care, skin care, make-up, and nail care among others by applications. The cosmetic packaging industry is extremely versatile, as a range of materials and packaging techniques are employed for different applications across the world.
The cosmetic industry has witnessed high demand growth from the BRIC countries, as improving economic condition and generous cosmetics promotions, have driven the consumers towards a higher per capita cosmetic consumption. The cosmetics industry also benefitted immensely from the advent of e-commerce platform, which has registered high growth in sales in the recent years. The growing beauty conscious population coupled with the innovation by the cosmetic manufacturing companies has resulted in growth for the cosmetic packaging companies.
Women over the age of 30 and skin whitening products are expected to drive …
