A recent survey indicates that women across the world are embracing a new age of beauty confidence – an age where they want to look good for themselves and an age where the emotional impact of how they look is as important as the physical appearance. Beauty is no longer just about wanting to look younger. It’s about looking like your best self.
This consumer survey was commissioned by Allergan (company specialized in pharmaceutical products and cosmetic surgery) and conducted by Insight Engineers (an international market research agency) in March 2016 via an online questionnaire.
The survey
The survey consisted of a total of 7,700 ‘aesthetically aware’* female respondents from 16 countries including Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, The Netherlands, South Korea, Spain, Thailand, Turkey, UK, and US. 400-500 online interviews were conducted per country. Respondents were aged between 18 and 65 years (the average age was 40 years).
*Aesthetically aware=Top 3 box scores on at least 2 out of 3 of the following statements to qualify:
a. 'It is important to me to look good for my age', b. 'I care about improving my facial appearance', c. 'Spending money on improving the appearance of my face is worthwhile'.
The research explored the following:
1. The concept of beauty – how is beauty defined, outer vs inner beauty
2. The face – complexion, concerns, areas that you would consider correcting/enhancing
3. Facial skincare routines – sources of advice, what routines consist of, amount spent on routines and who effort is made for, key life events for looking good
4. …
