With facial skincare accounting for 92% of the total skincare value market in China, demand for new product innovation in the beauty space has never been more important. And it seems that products incorporating a natural ingredients could stand to benefit, as new research from Mintel reveals that 90% of urban female consumers in China tend to buy natural ingredients products, rising to 92% for 30-39 year olds and 94% of those on the highest income.
Consumer attitudes in China also reflect a market demand for natural products. Some 80% of urban female consumers in China say that they “always check the ingredients of skincare products before buying them” and a massive 90% claim that they are “getting more concerned about the safety of skincare products”.
Mintel estimates the facial skincare segment to be worth RMB65 billion in 2012, up from RMB36 billion in 2007. Furthermore, Mintel forecasts the market to grow even further over the next five years to 2017 to reach RMB104 billion.
Speaking at PCHi in China, Jane Henderson, Global President, Beauty & Personal Care Division, at Mintel: “There is great interest in the cosmetic industry in developing products containing plant-derived materials that may be applied topically to the skin to provide anti-acne, anti-oil, and anti-cellulite benefits. Plant-based cosmetic products that enhance the appearance of the skin are increasingly in demand and organic and natural herbal-based skincare products are becoming increasingly popular nowadays amongst Chinese consumers thanks to the international skincare trend and ongoing ingredient scare cases in China.
Increasing urbanization and demand for natural beauty products presents real opportunity for brands looking to capitalize on the Chinese marketplace. An increased number of …
