The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Vincent Fauchoux distinguishes between several types of AI.
Analytics
This focuses on analysing historical data to extract relevant information, using advanced algorithms to identify trends, patterns and correlations within the data. It enables companies and organisations to understand past behaviour and improve decision-making.
Predictive
This technology is used for: sales forecasting, risk management and predictive maintenance.
Generative
This is used to generate data or content such as images, text, computer code, sound, video, etc.
“The user enters instructions in the form of a prompt (a request), which will be tokenised (broken down into understandable units called ‘tokens’) by the AI so that it can interpret and process the information to produce a result. This result depends on the instructions entered and the AI’s previous training,” explains Vincent Fauchoux. “Generative AI is the one that poses the most legal difficulties,”
AI at the service of beauty
Cosmetics companies have always developed products and concepts that are likely to be protected by the Intellectual Property Code, and more specifically by copyright. “Thanks to AI, they can exponentially boost their creative and innovative activity,” says the lawyer. “But manufacturers must protect the creations and innovations they generate with these new technologies.”
