“AI has emerged as a transformative force across all sectors with unprecedented opportunities to improve consumer engagement, optimise customer service and drive innovation at every stage of the shopping journey. As consumer expectations evolve in the digital age, AI is positioning itself as an essential technology to help brands and retailers be more responsive, sustainable and profitable,” introduces Perfect Corp.
Its latest trend report highlights five key points.

Taking personalisation and customer service to new heights
AI-powered GPT assistants will enable brands to offer personalised recommendations and responsive customer service, improving the shopping experience and strengthening consumer loyalty. These tools will offer real-time beauty advice, AI skin analysis and virtual product trials through interactive chat, making personalisation accessible on a large scale.

Immersive experiences with hyper-realistic virtual trials and virtual fitting rooms
Advanced AI technologies will revolutionise virtual shopping experiences, allowing consumers to visualise beauty and fashion looks in hyper-realistic environments, increasing confidence in purchases and reducing product returns.

Sustainability in beauty and fashion retail on the rise
AI-powered virtual trial tools will reduce the need for physical samples in the beauty and fashion sectors, helping brands to operate more sustainably. These virtual trial experiences will also enable brands to …