Since 2018, the SaaS Beautylitic platform offers the analysis of the composition of entire portfolios of cosmetic products with regard to several criteria: health, activity, pollution, biodiversity, prediction of the rating of the apps consos. Today, it is launching a new service, Beautylitic Starter, which allows the complete evaluation of a single cosmetic formulation in a few seconds.
“The composition of cosmetics has become one of the main purchasing criteria. Consumers express strong expectations regarding the transparency and irreproachability of formulas, while the cosmetics industry is facing major challenges in terms of sustainability: health, ecodesign, biodiversity,” explains Beautylitic. By combining scientific data and new technologies, the platform’s objective is “to bring a concrete solution to the management of transformation.”
The Starter service
Beautylitic was designed for distributors, brands and investment funds to analyse the formulas of an entire portfolio of cosmetic products. The new Starter service, on the other hand, allows the evaluation of small quantities of formulas, or even a single one, in an almost instantaneous way.
“We created Beautylitic Starter to allow the greatest number of players in the cosmetics industry to have access to Beautylitic’s analyses, including for specific needs or for a very small number of formulas,” explains Candice Colin, CEO of Beautylitic.
Five levels of evaluation and benchmark
This new platform makes it possible to situate a cosmetic formulation with regard to five criteria:
• Suitability to the concepts of Clean Beauty
• Activity of the product
• Respect for the environment and polluting impact
• Anticipation of risks on natural resources
• …
