Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.
Spate has combed through the keywords that stand out most in the different product categories.
Skin care
To take care of their skin, consumers are looking for the following terms:
• Milk lotion
• Snail slime serum
• Korean sun cream
• Collagen-soaked patch
• Glycolic acid toner
The general public wants products that control the appearance of pores, are formulated with SPF and are fragrance-free. They are also looking for skin care products that help plump the skin and repair the skin barrier.
In terms of skin problems, research into imperfections and the appearance of signs of age is exploding.
Hair
The most popular hair concerns are as follows:
• Psoriasis treatment
• Baldness
• Scalp sensitivity
• Hormonal hair loss
• Greasy hair
• Care for frizzy hair
• Porous hair
Texturising, balancing, purifying and anti-frizz products are particularly popular with consumers. The emphasis is also on gentle formulas that do not damage the hair.
Make-up
The trend is towards a glowy complexion, highlighter and, above all, non-comedogenic products.
Spate has also noted an increase in research into foundations for mature skin. “Brands should capitalise on this growing trend and offer products aimed at older people.”
