Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers better understand their customers, Euromonitor, a forecasting firm, has identified 10 different types of buyers, ranging from the frugal to the spendthrift, including the hyper-connected.
To produce this report, Euromonitor analyzed data from its Passport platform. (information gathering and trend deciphering interface).
Authentic automation
In the age of digital, what is the place of the human being? According to the trend firm, consumers are increasingly comfortable with artificial intelligences, as they greatly facilitate the buying journey. Nevertheless, 58% of Internet users prefer that after-sales service be provided by a human and not by a robot (19%).
“People and machines must be in sync to provide relevant solutions. Companies need to evaluate all touch points in the customer journey. Then, find those that can be fully automated versus those that must remain human to build stronger relationships with the audience,” Euromonitor analyzes.
Budgeteers
Consumers remain cautious with their wallets. Even if inflation and cost of living fall in the future, thrifty people will continue to save for the unknown.
To be attractive, brands can already implement alternative payment solutions (deferred, installment).
Control the scroll
Social networks and smartphones are an integral part of our daily lives… but some people are starting to find that time spent behind screens is wasted. In 2022, more than 57% of consumers began deleting apps from their phones.
“That’s why professionals …
