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Thursday, September 25, 2014Trends

Cosmetic short news - L’Oréal: 15% of communication goes to digital technologies

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Latest cosmetics news in brief - L’Oréal: 15% of communication goes to digital technologies - The European Commission is “moving” cosmetic products - A corrigendum to regulation No 866/2014 - China : Final Version of the Inventory of Existing Cosmetic Ingredients - Anti-ageing claims: L'Oreal reaches settlement with US FTC…

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September, 25 - L’Oréal: 15% of communication goes to digital technologies
In an interview for the French newspaper L’Usine Nouvelle, CEO of L’Oréal Jean-Paul Agon announced the group will dedicate 15% of its communication budget to digital technologies this year. “The digital technology changes the relationship with distributors, co-workers, but also consumers”, explains the CEO of L’Oréal. “Up until now, we sold products. The digital technology changes the nature of what is sold. We are making a transition to a product-service combination. This is fundamentally different”. The group recruited a “Chief Digital Officer” last March, Lubomira Rochet, who will manage digital activities.

September, 15 - The European Commission is “moving” cosmetic products
Europe used to associate them mainly with health issues, but things could change for cosmetic products. Last September 10, new European Commission President-elect Jean-Claude Juncker unveiled the composition of his team and its new organisation. Consequence: the Directorate-General for Health & Consumers (DG-SANCO) has “broken up”, and its units have been dispatched. As an example, SANCO B2 (on which cosmetic products depend) moves from the health directorate to the DG for Enterprise and Industry. Is this the sign of a change in the European approach to the sector? …

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