Classified among the 5th first French media, the promotional gift occupies an important position between the cosmetic brands and the customers, and turns out to be a key to customer loyalty. In order to reply to a demanding and unfaithful customer, the promotion gift has to be more focus into innovation and creativity. Anaik Beauty provides advices for the promotional gift market, which became a key to customer relationship.
At this challenging time, consumers are more and more demanding and pay more attention to the actions carried out by the brands on the market. The promotional gift is a key tool for a good customer relationship and it also offers to the brands a true opportunity to customer loyalty.
1. Be different from competitors ou Differentiation policy
Nowadays the competition is very strong so the brands have to be more creative and develop products that are more targeted and different from a brand to another. The product customization is the first step. Consumers need to feel the gift was especially designed for them and this can be done on various products typologies as such as jewellery, bags, toys or fragrance bottle…
Second step, the gift dematerialization like skin care vouchers, cooking classes, music download,… is another way of seducing the consumers.
2. Be collaborative ou Involvement policy
The concept of the co-creation stands out as one of the key trend of 2014. Social network, blogs, … are ones of the main reasons the communication involves more and more de consumer. He wants to give his opinion and to be understood. The brands now have to …
