On January 26, 2014, the annual report on e-commerce in France for the year 2014 was made public by the Secretary of State for Trade, Crafts, Consumer Affairs and the Social and Solidarity Economy at a press conference. This study was carried out by the Fédération du e-commerce et de la Vente à Distance (Fevad). It highlights the growth of this sales method which affects all industrial sectors, including cosmetics. Analysis by Sylvie Gallage-Alwis of the law firm Hogan Lovells.
According to this study, France maintains its position as the third largest e-commerce market in Europe (after the United Kingdom and Germany), notably due to the following results: - 57 billion on the Internet in 2014, 11% more than in 2013, - the number of transactions would have increased by 15% in one year, - 20,000 additional sites were created in one year, an increase of 14%, - the iCE 40 index (an index that measures the growth of leading sites) increased by 3% year-on-year, - the index relating to sales on marketplaces rose by 53% and that relating to mobile Internet sales (smartphones, tablets) rose by 60%.
Of the 41 Internet sites identified as industry leaders "Several sites that sell cosmetic products have been selected, such as Yves Rocher, Vente-privee.com or Brandalley. The Fevad projection that Internet sales should increase by an additional 10% in 2015 explains why many other merchant sites wish to develop the sale of cosmetics, with different strategies, such as the recent launch by Amazon of its prestige beauty site in addition to its"classic" beauty site, or the rise in power of the Eyeslipsface site which claims on the contrary a beauty at broken prices. …
