Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. The grooming habits of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy. The latest survey by Euromonitor International helps companies and brands better identify trends and target key consumer segments.
Global sales of the skin care market totaled over US $107 billion in 2013 and the hair care market totaled US $77 billion. According to Euromonitor data, both industries are expected to grow over 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.
It is important for companies and retailers to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.
To learn more about the grooming habits, product usage and beauty and apparel purchase decisions of global consumers, Euromonitor surveyed 6,600 online consumers in 16 countries, emerging and developed markets: Australia, Brazil, Colombia, China, France, Germany, India, Indonesia, Japan, Mexico, Middle East, Russia, Spain, Turkey, UK and the US.
The full report offers essential insights into style preferences; hair, skin and cosmetic routines; shopping habits; and consumer path to purchase, as well as business implications and opportunities for future growth in the apparel and footwear, beauty and personal care and personal accessories industries.
Some extracts :
• Women and younger consumers spend more time on their appearance each day. Most men devote between six and 30 minutes …
