On March 11, 2022, the CEW France organized its “Beauty Business” in Paris, a session where all the major forecasting firms gathered to decipher the figures of the cosmetics market. Anaïs Dupuy, Business Development Manager for Kantar World Panel, opened the session.
The data presented by the agency is based on a panel of 35,000 individuals, representative of the French population. Aged 15 and over, they continuously declare all their hygiene/beauty purchases, regardless of the distribution channel.
Initial findings
In 2021, the hygiene/beauty market is expected to grow in value by 1.5% and to lose 2% in volume. “This is the opposite of what we saw last year,” says Anaïs Dupuy. “This phenomenon is related to the Covid crisis. During this period, some circuits were closed. This year, we can see that certain categories such as perfume and make-up are starting to recover, while shower products are in decline.”
Consumption indicators
The penetration rate for hygiene/beauty products is almost 98% (penetration rate = percentage of the population that has consumed at least one product in the year, editor’s note).
The French buy an average of 50 units per year for a total of just under 206 euros.
Each time they do their beauty shopping (19 times a year), they put 2.7 treatments in their basket for an amount of 11 euros per visit to the cash register.
“When we look at the details, we lose traffic,” the expert analyzes. “We are still …
