To enable French cosmetic brands to take advantage of foreign countries, Team France Export has reviewed the areas of the world and selected the most interesting. It has then listed all relevant information in a data sheet. Focus on the Ivory Coast.
The potential of the Ivorian healthcare sector is estimated at two billion euros. This figure is expected to double by 2025. Covid-19 has had a negative impact on the market. However, so-called “informal” consumption has increased due to the general slowdown in supplies. Parallel distribution networks have flourished and the marketing of unregulated or counterfeit products has increased,“ comments Business France. “A middle class is emerging that represents about 26% of the population, or just under seven million people. For the past few years, we have seen that some women are concerned about their well-being and are eager to afford quality care.”
Market Characteristics
Some local brands are well established. This is the case of SIVOP, the Nouvelle Parfumerie Ghandour and Dream Cosmetics. They are leaders in the hygiene/beauty and entry-level perfumery sectors.
However, 80% of cosmetics sold in Ivory Coast are imported. It is the sub-Saharan African country with the largest number of international players. Recently, Mac Cosmetics and Maybelline New-York have established themselves in the country.
Positioning of the French offer
French products accounted for nearly 43% of overall cosmetics imports into Ivory Coast in 2019. The vast majority of French brands are present in all distribution channels …
