The big show dedicated to technological innovations opened its doors in Las Vegas on Thursday, January 5, 2023. As usual, all the big groups are there. This is the case of L’Oréal which presents two make-up applicators.
For this new edition of CES, the cosmetic giant has developed Hapta and L’Oréal Brow Magic.
The first is a tool for people with disabilities.
“It’s an intelligent, portable and high-precision makeup applicator that allows people with limited hand or arm mobility to use lipstick. It integrates a technology originally created by Verily to allow people with limited mobility to use their cutlery in a more stable way. Its specificity lies in the combination of gestures with customizable accessories that offer an increased range of motion, facilitating in particular the handling of packages that are sometimes difficult to open. Hapta will contribute to strengthening the independence and confidence of its users,” explains the company.
L’Oréal Brow Magic, as its name suggests, is an object designed to facilitate eyebrow make-up. It allows you to obtain a professional result in a few minutes, at home.
To do this, you first need to scan your face with the ModiFace application and choose the shape of the line you want. Then, simply move the L’Oréal Brow Magic over the eyebrow and let the device make up the area. The whole thing is easily removed with a regular makeup remover.
Both products are scheduled to …
