In spite of rising launches of toothpastes aimed at children, European parents are still confused about which toothpaste to purchase… An analysis by Mohamed Omer (Mintel Beauty Team) for CosmeticOBS-L'Observatoire des Cosmétiques.
Bullet points
1. Only 11% of French parents think it is important to take their babies to the dentist as soon as they develop their first baby tooth
2. Up to a quarter of western European parents find it difficult to know which toothpaste is most suitable for their children
3. Spain has most potential for children’s mouthwash as one quarter of parents consider this a necessary part of children’s dental routines
Children’s first visit to the dentist
A high proportion of consumers in Europe visit the dentist, but there still remains a large A high proportion of consumers in Europe visit the dentist, but there still remains a large proportion that does not do so. This is also true for parents taking their children to the dentist, suggesting missed opportunities for oral hygiene brands that want to expand. According to Mintel Oral Care - UK, May 2014, the proportion of those visiting the dentist has not changed between 2011 and 2013 (52% of adults and 69% of children).
In the UK, the National Health Service (NHS) recommends that parents should start brushing their baby's teeth and take them for their first dental check-up as soon as teeth begin …
