For the past four years, the CEW France has organized a morning of meetings between beauty professionals and forecasting agencies to present the figures of the sector. For the first time, IQVIA, a company specialized in health-related data processing, took part in the event to give an overview of the dermocosmetics market in France. Aurélien Belluye, Principal at IQVIA, was in charge of animating this conference.
The agency covers three circuits:
• Pharmacies (about 14,000 throughout France)
• Parapharmacies
• E-pharmacies and e-parapharmacies
Dermocosmetics is a market that encompasses beauty, well-being and medical issues. Of all dermocosmetic consumers:
• 44% confide in valuing the pharmacist’s advice during the act of purchase
• 19% say they buy these products in pharmacies on a doctor’s prescription
• 29% explain that they use these products for medical reasons (23% for acne problems)
Contexte
The healthcare market represents 39 billion euros (+5.5% growth in 2020). Dermocosmetics, on the other hand, is worth 2.7 billion and has garnered 3.8% growth in 2020.
Between the three channels, the distribution of sales is as follows:
• 2.1 billion in pharmacies
• 518 million in parapharmacies
• 104 million on dedicated e-commerce sites
Focus on categories
Regardless of the distribution channel, women’s skincare generates the majority of revenues. They are followed by unisex skincare, hygiene products, hair care, baby ranges and fragrances.
When we look in detail, the most buoyant segments are:
• Anti-aging (240 million euros in sales in 2020)
• Emollients (192 million euros)
• Suncare products for adults (125 million euros)
• Moisturizers (114 million euros)
• Healing products (111 million …
