After two months of relatively strict confinement, stores reopened in France, including those specialising in the sale of cosmetics. While the war against Covid-19 has not yet been won, consumers are called upon to be extremely cautious and to respect as much as possible social distancing and barrier gestures… What does post-Covid-19 distribution look like?
On May 11, all cosmetic distributors were allowed to open their doors to the public. If we remember the atmosphere that reigned there in the past, it is now ancient history.
In order to comply with government guidelines, these areas were forced to rethink their facilities.
Regulated flow, wearing of recommended masks (mandatory for staff), floor demarcation in queues, disinfection of blue card terminals… so many measures to ensure the safety of sales forces and consumers.
But the real problem concerns the testers.
The FEBEA has published guidelines to guarantee maximum consumer protection while allowing consumers to try a product before purchase.
Packaging solutions such as detachable unit doses are emerging.
However, some distributors have preferred to restrict access to testers, leaving only perfumes, whose bottles can be regularly cleaned, available to customers.
New services have also been introduced.
Sephora, for example, has reinforced the efficiency of its click&collect system. Customers who are the most reluctant to enter the store, but who do not want home delivery, can order online and pick up their packages at the entrance.
As for the most undecided customers, they will be able to reserve a telephone slot with a beauty consultant to discuss their …
