According to The NPD Group, UK Prestige beauty sales are growing at double-digit rates in the first quarter of 2022. This performance is driven by a renewed consumer interest in socializing categories (fragrance and makeup) that had been neglected at the start of the health crisis.
The Prestige sector is starting to regain its colours. In just four months, serums and food supplements have returned to growth.
Perfume is the product that records the best results with sales equivalent to 263 million pounds sterling (+6% growth compared to 2019).
“The purchase of larger formats and the growth of niche perfumery have contributed to this success”.
Same observation for skincare (+15% growth in 2022 versus 2019). Body products are also very popular with consumers (+512% growth).
In contrast, lip makeup sales were down 20% in April 2022 compared to the same period in 2019. However, the dynamic has changed with the emergence of new sub-categories. Britons are turning to more hydrating and plumping alternatives, such as lip glosses, sales of which increased by 20% in April 2022.
“Consumers are continuing their love affair with fragrance and this remains the main driver of the prestige beauty market,” comments Emma Fishwick, Account Manager, NPD UK Beauty. “It's also interesting to see that the British have changed their habits in terms of using lipstick. They are looking for products that offer more care and protection”.
