The Observatoire des Cosmétiques initiates a partnership with Business France (national public operator at the service of the internationalisation of the French economy). On the program: points to facilitate cosmetic export, alerts to participate in meetings with potential foreign partners, summary sheets presenting international markets. First of this series with the Belgian market.
In Belgium, the cosmetics market is very open, massively importing and very diversified, and there are many international brands. Large-scale distribution accounts for the bulk of distribution, supplemented by independent specialist chains and stores, professionals (institutes, spas, salons) and pharmacies/parapharmacies.
Key points
- The sector achieved a turnover of EUR 2.06 billion in 2014, 1.6% more than in 2013. - The majority of consumers are women (81.9%). - Flanders is the region with the highest average consumption of cosmetics (687 EUR/year), ahead of Wallonia (597 EUR/year) and Brussels (548 EUR/year). - We can observe a move upscale market, high-end products growing faster (+3.4%) in 2013 than mass products (+2.3%). - Local production is very low and mainly located in Flanders and Walloon Brabant. - France is Belgium's leading supplier of cosmetics (which is France's eighth customer in this sector for an amount of USD 590.6 million in 2014 (-2.6% compared to 2013). - Belgium's logistics activities make it a country that imports and exports cosmetic products.
Market segmentation and evolution
The products most consumed are face and body care, perfumes, hair products and make-up, the latter progressing more rapidly. The market is expected to expand further, with growth of 5.2% …
