2012 value growth remains healthy, with a boost from products such as BB cream

Beauty and personal care saw a slightly better performance in 2012 than over the review period, and maintained the same value growth as in 2011. Despite the unfavourable economic context, which led consumers to limit their expenditure, notably through the purchase of mass brands instead of premium cosmetics, and manufacturers to compete more often on prices, the market was sustained by the success of some product categories in 2012. The highlights of 2012 were notably other facial make-up, which witnessed the success of BB cream, as well as electric toothbrushes and nail polish.

Manufacturers push on-the-go, time-saving products and use Facebook for promotion

In 2012, beauty and personal care manufacturers launched a growing number of products in small formats in order to cater to the needs of the urban French population. For example they launched new fragrances which can fit in a handbag or can be used when travelling. In oral care, some players launched small, on-the-go formats of dental floss, toothpaste and disposable toothbrushes. Others offered new depilatory creams and moisturising body creams for application when showering. Also, a growing number of players utilised internet …