In a unique collaboration for the Personal Care industry, Clariant, Siegwerk, Borealis, and Beiersdorf are combining expertise to tackle the challenge of creating recyclable consumer packaging, based on 100% retrieved plastic packaging waste, for cosmetics applications. The initiative, named “Design4Circularity”, is providing innovations and insights for the different design aspects to encourage others to also follow design for circularity principles.
The cross-industry collaboration is targeting the achievement of truly circular packaging by incorporating full life cycle thinking in each development step, to create a new standard for the industry. Circular packaging supports reduced plastic waste, less use of new/virgin plastic material, and reduced climate impact.
Richard Haldimann, Chief Technology and Sustainability Officer, Clariant, says: “This collaboration was possible because all participants are dedicated to circular economy, with company-wide programs and holistic understanding of the systems involved. Achieving circularity needs a complete shift in designing product packaging and packaging raw materials, considering sortability, recycling and packaging end-of-life.”
Stefan Haep, Technology Head Brand Owner Collaboration at Siegwerk, adds: “Our initiative is a frontrunner in uniquely assessing circularity in every design parameter, from additives to bottle material to inks, mapping industry competencies, potential gaps, and feasibility proof points to open up viable, ultimately circular solutions.”
The mission was to design a packaging solution that creates a cleaner input waste stream and finds its way back into the loop in high-value applications. It should also allow for the high-quality visuals and distinctive shapes consumers associate with cosmetics packaging and brands.
To deliver on all these factors, the innovation centers on a colorless polyolefin bottle …
