Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the packaging? How many have already been confronted with a skin reaction following the use of a personal hygiene product? Results of a survey conducted by OpinionWay for L'Arbre Vert in March 2015;
63% of French people are concerned about protecting and caring for their skin
More than one in two French people say they are concerned about protecting and caring for their skin. Women under 35 years of age are the most sensitized, at 85%. This is followed by people who have experienced discomfort with a hygiene product such as shower gels, shampoos, washing creams (75%).
The main criteria for purchasing a hygiene product
After the highest price (69%), skin protection is the most important criterion for purchasing a hygiene product (60%). It is cited first by 30% of respondents. Next come the brand (46%), perfume (38%), eco-responsible values (30%) and a medical guarantee (22%).
Hygiene products not always good for the skin
56% of those questioned encountered an inconvenience following the use of a hygiene product. Either in more than one home out of two. Disagreements cited: drying of the skin (40%), itching, tingling or severe redness (37%), skin allergy (24%). And in almost one in three homes (30%), a child has already suffered inconveniences, including the onset of skin allergies (13%).
Known but still unclear mentions
Hypoallergenic, allergen-free, dermatologically tested, soap-free… Most of the reinsurance statements on personal hygiene product …
