While consumption has slowed in 2014, selective perfumery is holding ground with 2.9 billion euros of sales revenue. The NPD announced -0.6% value although the institute does not take into account online and own-brand sales. The perfume industry came out on top simmering at 0.2% in a year where no significant launch supported this growth. Makeup has stabilized and skincare is declining. The real gaps widen regarding sales points. Internet sales progress, department stores continue to grow, and chains remain stable while independent distributors are suffering a sharp fall in sales.
FFPS Press release
Perfume and makeup sales hold up while skincare sales fall
Despite a disappointing month of December compared to 2013 (-0.6% volume), perfume is the only sector to see its sales revenue grow 0.2%. Makeup remains stable scoring 0.1% less than in 2013. Still, the situation is by no means uniform. While multi-use make-up (palettes, lipsticks/blush…) grew 128.4%, foundation grew 2.1%. Gift boxes underwent the most extensive fall of -14.7% and to a lesser extent, eye makeup with -4.6% value.
Skincare sales, after maintaining a high level throughout several years, dropped 3.8%. Hydrating skincare is particularly affected by the decline (-7.2%), followed by eye treatments (-6.6%) and antiaging treatments (-3.1%).
The difficulties of traditional perfumeries
Once again this year, perfumeries situated in or near city-centers saw their sales fall (-5% in 2014 vs 2013 and -9.8% in 2013 vs 2012). However, they resist by maintaining their market share of 14.5%. Chains that have entered a new phase of concentration still represent 76.6% of the market and have managed to limit the erosion of their in-store sales revenue (-0.1%) while department stores (8,7% of the market) which propose, notably in Paris, an especially luxurious customer experience, are performing well …
