After its study dedicated to the beauty sector , released beginning November, here comes a further analysis of the market by Eurostaf, this time targeted to luxury brands. Some details.

The luxury market has gone through two fiscal years, 2010 and 2011, especially prosperous, with growth ratios well above 10%, at constant exchange rates, far more than the “natural” expansion of the market.
The 2012 year will not follow, due to an impressive slowdown, also in the Asia-Pacific area (China included). The only - relative - source of satisfaction is the Japanese market, which has entered a phase of stabilization since 2011, after years of decline.
However, despite a weakened macro-economic environment, a 2008-2009-like black scenario is unlikely on medium-term, even if the uncertainties (the debt level in the USA and in Japan, the soft landing of the Chinese economy …) call for a cautious approach.

To a more selective roll out?

After an accelerated development, now the roll-over strategies experience changes.

In order to take all the benefits from the expanding market, luxury brands and groups have massively invested, these last few years, in:
• retail networks under their own brands, by directly owning the retail shops;
• the …