Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platforms differ. According to YPulse, an agency specialized in analyzing the behavior of younger generations, people aged 13 to 21 have a particular affection for Tik Tok.
Each generation has its own social network? It would seem so. Figures reported by YPulse show that Zs used Tik Tok more daily in 2022 than in 2021 (74% versus 66%). This platform widens the gap with YouTube (72%), Instagram (68%), WhatsApp (64%), Snapchat (52%) and Facebook (38%).
According to the agency, young Internet users would spend more than three hours a day on it.
Thus, cosmetic brands targeting users of this age could invest Tik Tok to offer content… and promote their products!
To go further
• See the YPulse article
