“Before, digital spaces were the last playgrounds for brands to showcase their products. Now, the roles are exchanged. Internet users create their own makeup and share it on social networks, giving manufacturers new ideas for developing new ranges,” says Nelly Rodi.

Hot glue makeup

“Carried by augmented reality, the Metaverse, blue and purple colors, our world is impregnated with digital aesthetics. TikTok users are fond of these codes bordering on the unreal, which particularly influence makeup enthusiasts,” explains the firm.

Using glue (adapted to the face), consumers create shapes on their skin and color them with iridescent eye shadow.

Body serum

After the skinification of the hair sector, it’s the body care segment that’s getting into the act.
Gone are the days of the basic moisturizer. Today, people want products capable of treating specific problems such as lack of firmness or ingrown hairs.

“The skincare market extends below the neck! To meet the new expectations and needs of consumers, brands must expand their skincare range and no longer focus solely on the face, but on the entire body, with the same expertise.”

Bold glamour filter

Filters are very trendy on social networks. Ideal for taking the perfect selfie, they are …