To produce this top list, Cosmetify cross-referenced data (articles published in the women’s press, popular hashtags on TikTok…).

The hottest trends

Gone are the cat-eye, and the fashion is for “mermaid” eyes. With a total of 1.3 billion mentions on TikTok, this is the hottest make-up method of the moment. “The principle is to apply a smoky eyeliner that lengthens the eye and creates a sultry, theatrical look. The technique was invented by beauty influencer Danielle Marcan and has been worn by celebrities such as Bella Hadid, Rihanna, Megan Fox and Halsey.”
In second place is the long lash trend. The hashtag #longlashes has garnered over a billion views. And to get a doll’s-eye look, all means are good: extensions, volumizing mascara, treatments that encourage lash growth…
Finally, it’s pink make-up that takes last place on the podium. The Barbie movie (released in July 2023) has brought this color back into fashion. The hashtag #pinkmakeup has garnered over 581.6 million hits on TikTok.

Star ingredients

Cosmetify has compiled a ranking of the most sought-after raw materials. Retinol takes the gold medal with 4.8 billion views (on the hashtag #retinol).
Niacinamide follows close behind with 2.3 billion views (on the hashtag …