Since 2009, the UEBT has made saving nature its fight. And every year, the organization conducts a barometer among a panel of several tens of thousands of people (worldwide) to measure their sensitivity to the concept of biodiversity. The 2022 edition of this study was released during the UEBT congress on October 19, in Grasse.
The survey was conducted from August 12 to 19, 2022. The respondents (French, German, English, Brazilian, American and Chinese men and women) answered via a self-administered questionnaire.
First findings
For the respondents, the preservation of biodiversity (63%) is the second priority after the fight against global warming (68%).
For a majority of them (86%), the inaction of companies in this area is problematic. They believe that manufacturers have a moral obligation to ensure that they have a positive impact on biodiversity and on people.
What actions should be taken?
For consumers, the role of brands in saving nature is crucial.
According to them, manufacturers should:
• Participate in reforestation projects (89%)
• Reduce or ban plastic waste (88%)
• Use (or design) 100% recyclable or biodegradable packaging (87%)
• Pay local communities more fairly (87%)
• Protect bees (87%)
Holy transparency
Today, the general public wants to know the value chain of the final care they buy.
Respondents want information on:
• The impact of the product on biodiversity (54%)
• The origin of the ingredients (52%)
• The remuneration of the different actors in the chain (43%)
The most virtuous companies
The UEBT sought to know which cosmetic brands …
