In a move that would seem to satisfy the dreams of the small child in all of us who hated brushing their teeth, Crest (Procter & Gamble) has recently launched the Crest Be product line, which includes “unexpected flavors with refreshing cleansing benefits”.  One of those unexpected flavors is Mint Chocolate Trek, a bold and unique offering, especially considering that the chocolate is not usually the first thing that consumers associate with hygiene. Will it work?