Cosmetify (trend agency) conducted a survey to determine which beauty brands were the most popular in different countries. While foreign consumers are still so attracted by the “Signature France”, their sympathy is mainly turned to Yves Rocher.
“In order to rank the most popular beauty brands of 2019, we considered five major factors: the increase in consumer interest, the total number of brand searches each month, the number of Instagram hashtags and followers and the brand’s’engagement rate’ on the social platform,” explains Cosmetify. “In view of all the above, Huda Beauty has taken first place, after a meteoric rise over the past six years, headed by founder Huda Kattan, one of the richest women in the world.”
Anastasia Beverly Hills and MAC Cosmetics are in second and third place. But the fourth position is gleaned by a French brand: Yves Rocher, appreciated throughout the world for his commitment and naturalness.
The Cosmetify survey also indicates that Huda Beauty and Anastasia Beverly Hills are the most tagged on Instagram with 22.7 and 21.9 million mentions respectively.
However, popularity on social networks is not everything. Cosmetify investigated which brand was the most appreciated and consumed by country.
152 areas were combed through.
As a result of the races, Yves Rocher has won the affection of consumers in 42 countries, making it the most loved French brand internationally, ahead of Bioderma and Estée Lauder.
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