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Trends
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Trends

Under the influence of consumer expectations, technological innovations, feelings of the media, thoughts from various industry players, economic or regulatory contexts, trendy positionings, or societal reorientations… cosmetics trends are fast-changing. You will find everything you need here to learn how to anticipate them and evaluate their relevance…

Consumer expectations... in briefSubscribers only

Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024, logistics specialist GXO unveiled the results of one of its latest studies. Kamran Iqbal, Commerce Strategist, was in charge of the presentation.

What are the new beauty trends in South Korea?Subscribers only

South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit (held in Paris on November 20 and 21, 2024), Florence Bernardin, Founder of the Cosme Lab agency, presented the latest South Korean cosmetics trends.

E-commerce: ever-increasing consumer expectationsSubscribers only

If shopping from the comfort of home used to be enough of an argument to convince the general public to order online, this is no longer the case. According to a recent OpinionWay survey for La Retail Tech, customers expect brands (including cosmetics) to offer a fast, seamless shopping experience.

Time Magazine's best cosmetics of 2024Subscribers only

As the calendar year draws to a close, it’s time to take stock of the past few months. As usual, Time Magazine lists all the products that stood out during the year. The ranking dedicated to beauty includes a special focus on new technologies.

Christmas 2024: consumers are "optimistic" for the seasonSubscribers only

With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context, consumers are approaching this period with a certain serenity, according to the latest Ipsos survey for the Rakuten marketplace.
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Wednesday, January 3, 2018
My Beauty Community: an app that means well
Between new products regularly placed on the market, the media hype, and the different opinions found in the press, consumers are often lost when it c...
Tuesday, January 2, 2018
The 10 beauty trends in 2018, by Pinterest
According to Pinterest 100 report for 2018, 10 top beauty trends emerge for this year. 48 million women use this social media to find ideas. Pinners a...
Monday, November 27, 2017
The importance of having beautiful hair for men
In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the repu...
Friday, November 17, 2017
Beauty giants get serious about sustainability with new initiative
Clarins, Coty, L'Oréal and Groupe Rocher have teamed up on a new initiative to encourage sustainability within the beauty industry. The four cosmetics...
Tuesday, November 21, 2017
Sustainability: a basic for the cosmetics industrySubscribers only
The notion of sustainable development involves multiple aspects conveyed very differently by companies. The last annual Sustainable Cosmetics Summit h...
Monday, November 13, 2017
How Millennials take good care of their hair
What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud 10 decided to answer. To this aim, in August 2017,...
Monday, November 13, 2017
Social media’s real influence for cosmetics brandsSubscribers only
Is creating accounts on social media essential for cosmetics brands? What type of influencers should they target, so consumers eventually buy a produc...
Tuesday, November 7, 2017
Three new cosmetic trends, by EuromonitorSubscribers only
In order to thrive in a fast-paced market, businesses need to understand consumer behaviour and preferences. Euromonitor International just published ...
Tuesday, November 7, 2017
BASF and Poietis sign new agreement on 3D bioprinting technologySubscribers only
Two years after concluding an agreement on research and development in cosmetics, BASF and Poietis announced the signature of a framework agreement on...
Monday, November 6, 2017
5 ways to enter China's e-commerce marketSubscribers only
They are increasingly using it to sell in China. But how western health & beauty brands can enter China’s $800bn e-commerce market? Here is five w...
Monday, October 30, 2017
Beauty increasingly linked to health
“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Braz...
Wednesday, November 8, 2017
Connected beauty: cosmetics applications are taking smartphones by storm
68% French people have a smartphone, and several studies have shown they use it four hours a day on average. Given this real 3.0 addiction, skincare b...
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