The Ordinary (Deciem Group) is launching its first peptide-based eyelash and eyebrow serum, at an affordable price (about 15 euros), in keeping with the brand’s philosophy of making a new product category that is on the rise accessible to the greatest number.
Spurred on by the success of their Densifying Multi-Peptide Hair Serum (which went viral on TikTok when users started sharing results that showed thicker hair in thinning places), the formulators at The Ordinary are creating their first serum for eyelashes and brows (Multi-Peptide Serum for Eyelashes and Brows, 5 ml, €15.10).
Its assets? A rich formula with 11 ingredients and an affordable price (it’s not uncommon for this type of product to exceed a hundred euros!), echoing the brand’s commitment to offering effective (and highly technical) formulations at honest prices.
The formula uses the power of peptides (including Acetyl Tetrapeptide-3 and Biotinoyl Tripeptide-1, already present in the hair serum), to densify, thicken, nourish, protect and strengthen lashes and brows.
It also contains panthenol, amino acids such as arginine, caffeine, tea leaf extract…
Gentle on the eyes and adapted to the optimal pH of the eye area (to limit the risk of irritation, even for contact lens wearers), this multi-technology serum promotes the appearance of thicker, healthier lashes and eyebrows.
Its light, non-greasy, quick-drying texture can be applied daytime (even under mascara) or nighttime because it’s completely discreet. The eyeliner-style brush makes it easy to apply the serum directly …
