It needs no introduction, and yet despite its venerable age, the famous blue box is also adapting to the times! More environmentally responsible, with a new box made from 80% recycled aluminium, it’s taking a big step forward in reducing its carbon footprint. Its iconic formula and fragrance remain the same, but its packaging has been imperceptibly modernised (finer lettering and brighter blue).
For more than a century, the snow-white cream that gave its name to the Nivea brand has been trusted to moisturise and protect skin, even in difficult conditions.
Now an indispensable ally for many generations, Nivea Crème has also evolved to keep up with the times. Today, it uses eco-designed packaging for its iconic blue box, which is now made from 80% recycled aluminium. It may not sound like much, but with 3.6 million Nivea Cremes sold in France in 2023, that’s a lot!
The brand is strengthening its commitment to sustainable development by reducing the aluminium can’s CO2 emissions by 8,000 tonnes by 2025.
This major change is accompanied by a new, more contemporary logo and a brighter blue for all formats. All without any price increase (75 ml, €1.99; 100 ml, €2.20; 150 ml, €2.90, 200 ml, €3.90).
The iconic formula and fragrance remain unchanged.
