Cosmetics industry is mad about the noblest - and the most expensive - texture of face care, which is now suitable to all skin types. Serum grabs the lion’s share in the launches of this first half of the year, and is present in all the retail networks.
Truth serum…
Are you still thinking it is a kind of water-based texture that shall be used as long treatments and be followed by applying a cream? You are wrong, definitely! Nowadays, serums are designed to be applied every day, either alone (on normal to combination skins), or as an ad-on to the daily care (for dry skins). Further, since they are comfortable and “textured” (they are “full-bodied”, if a comparison may be done with wine) and self-sufficient, their fluid and penetrating textures attract more and more women. Twice to three times as rich in active ingredients as a cream (on average), serums (also referred to as elixirs, concentrates or essences) boost the face care, a “turbo effect," in short. They have been used mainly as anti-ageing care for long; nevertheless, they are now more and more frequent to moisturize our skins and enhance their radiance. They are now available in all kinds of textures (with a majority of emulsified, milky or jellified serums), for all skins types, including oily or dry ones, and in any retail network.
A texture born in beauty salons…
Payot is not to contradict us: the brand will launch, in April, in its spas and …
