The new Neutralizing Shine Bath deeply nourishes and neutralizes unwanted yellow tones in blonde and gray hair. Free of sulfated surfactants and silicone (like all the brand’s shampoos and care products), its extract of sweet purple potato is a real plus!
Authentic Beauty Concept’s Neutralizing Shine Bath (Cool Glow Cleanser, 300 ml, €26.45) joins the Shine range specially designed to preserve color, enhance shine and care for colored hair.
This nourishing shampoo owes its purple hue to an extract of purple sweet potato. Its low-sensitivity purple pigments neutralize unsightly warm tones and enhance hair’s natural highlights, while invigorating cool tones for a refreshing, radiant shine on blonde or white hair.
Often used as a natural food colorant, purple sweet potato extract, rich in anthocyanins (antioxidants known to reduce inflammation), also acts as a soothing agent.
The sensory formula (creamy texture, spicy scent of dates and cinnamon, vanilla infusion and tonka bean) moisturizes and seals cuticles. The guar cationic helps facilitate styling and contributes to leaving the hair soft and shiny.
We expected nothing less from this clean, vegan and eco-responsible brand, distributed in hair salons, which goes so far as to recycle the cut hair or replace the kerosene candles in its salons with vegan wax.
