Aveda’s Be Curly Advanced line includes seven products, from Shampoo (250 ml, €38) to Conditioner (250 ml, €44.50), from Curl Perfecting Intensive Mask (200 ml, €60.50) to Curl Defining Cream or Gel (200 ml, €36 each).

New products include Co-Wash Nettoyant Revitalisant to gently cleanse hair between “real” washes (350 ml, €53), as voluminous hair is washed less often than other types (every 10 to 15 days on average).
It cleans without stripping, eliminates product build-up, instantly reduces frizz and facilitates detangling of curls and waves, while improving hydration and shine.
It is massaged into the scalp, stretching over the lengths, before rinsing.
Curl Defining Base (200 ml, €44.50) prepares hair for styling and protects it during the day from the drying effects of the sun.

Each product acts on all the key indicators of curl performance: taming frizz, hydration, strength, shine and definition.
The entire line is sulfate- and silicone-free, made with 93% minimum natural-origin ingredients, including curl-enhancing vegan peptides (derived from hydrolyzed pea proteins and plant proteins). The tiny size of these peptides facilitates their penetration into the hair, to strengthen each strand. They are combined with responsibly-sourced kokum seed butter, which deeply nourishes and moisturizes textured hair …