Prepare your belfies* and watch your back with these expert treatments, a growing niche trend!
Will the “bum bum mania” conquer us? Like Brazilian women, who are obsessed with their bums, bum-specific skincare is on the rise this season.
Sol de Janeiro, Nidéco and now Somatoline Cosmetic are offering treatments to enhance the appearance of a perfect, plump buttock.
To add insult to injury, Sol de Janeiro was among the first to offer this type of cheeky routine with its famous Brazilian Bum Bum Cream (75 ml, €22, 150 ml, €36 or 240 ml, €47), a fast-absorbing body cream that helps tighten and smooth the skin’s appearance, while boosting bounce (thanks in particular to guarana, a fruit native to the Amazon that contains a powerful form of caffeine).
Fesse Time, Soin Pureté Tonifiant Spécial Fesses by Nidéco (50 ml, €10) fights imperfections and leaves the skin purified and pimple-free (small pimples on this area are not uncommon), while toning the buttocks.
With 99% natural ingredients (toning blackcurrant extract, purifying peppermint extract, firming brown seaweed extract, smoothing acmella, etc.), this clean skin care product offers the advantage of an ultra-light, fluid texture that penetrates quickly, with no greasy or sticky finish. The result is soft, purified and perfectly moisturized skin.
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