The pandemic has reshuffled many cards and brought out new beauty fads. The forecasting agency BeautyStreams has sifted through the latest releases from exhibitors at Cosmoprof and selected the cosmetics that best meet them.
The Cosmotrends report, produced by BeautyStreams, was published on the occasion of WeCosmoprof, the digital edition of Cosmoprof.
Holy Hair
Hair is sacred! The closure of hair salons has exacerbated the need for consumers to have professional quality products at their disposal. They want to use products that make them feel good and are quite particular about their formulation. Natural ingredients and aromatherapy are on the agenda. Note that Ayurvedic cosmetics are very popular.
Isha - Ayurvedic Shampoo For Dry and Damaged Hair
This shampoo for dry and damaged hair is formulated with natural surfactants, and enriched with ayurvedic extracts of triphala and ashwagandha. Triphala is composed of three plants: amla, haritaki and bibhitaki, which have moisturizing properties. Ashwagandha, also known as Indian ginseng, stimulates microcirculation.
Antica Erboristeria - Vegetal Color
This range of hair coloring is 100% vegetable. It combines “dye plants and ayurvedic leaf powders. There are no added chemical substances. The raw materials in the product have been responsibly grown in Rajasthan, an Indian region known for its high quality henna and herbs. Vegetal Color is cruelty-free and vegan,” explains BeautyStreams. The brand is B-Corp certified, an additional argument for the most committed consumers.
Sewha P&C Inc …
