When we like a smell, when a sensation overwhelms us, we spontaneously close our eyes. To better concentrate and feel it. Eyes Closed invites you to go beyond the purely visual, to explore a different universe, full of emotion and imagination. An olfactory experience where new notes of carrot seeds and papyrus emerge.
Eyes Closed is the pretty name of Byredo’s latest no gender perfume (eau de parfum, 100 ml, €205 or 50 ml, €145).
The fragrance invites us to imagine what happens in our body when we close our eyes and let our emotions be born. The cerebral is deactivated, the imagination takes flight, the senses are heightened and we discover a new way of seeing, a world where beauty is not in the eye of the beholder.
Deeply original, the fragrance features an unexpected pairing of patchouli and papyrus that enters into a delicious collusion with iris butter, ginger and an earthy, aniseed-like carrot seed extract.
In the top notes, cinnamon and cardamom, two of the oldest scents, evoke in a primary, immediate way, intimate comfort and warmth of the skin.
The olfactory experience is unlike anything we’ve ever experienced, as is always the case with Byredo. It conveys a reassuring, familiar tenderness. The soothing balm of a kindred spirit.
Inspired by the original image series “The Perfect Kiss” by English photographer Alasdair McLellan, the digital campaign features images of couples passionately kissing.
