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The 2025 edition of Paris Packaging Week!
Thursday, November 23, 2023Products

Hair care ranges dedicated to volume

Les gammes capillaires dédiées au volume

This capillary need (second only to drought in France) has been on the back burner for some time now, but with the start of the new school year, things are changing, with a host of innovations.

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50% of French women have fine or very fine hair and are therefore looking for volume, explains Lazartigue, which has launched the Volumize range dedicated to fine, flat hair (Volume Shampoo without sulfate or silicone, 250 ml, €19.90; Spray Coiffant Volume, 100 ml, €29.90).
Enriched with rice proteins that create volume through electrostatic repulsion, the vegan shampoo exerts a guardian effect from the hair root, while adding softness and shine.
It also offers exceptional sensoriality thanks to its fine gel texture and woody olfactory signature with notes of Tonka bean.
The exceptionally light, alcohol-free styling spray adds volume for 24 hours. It provides a sheathing and densifying effect to fine hair without weighing it down. With 97% ingredients of natural origin, its formula also contains rice protein extracts and amaranth. This ancient cereal has a high protein content and is made up of amino acids, the natural building blocks of hair. Its small size enables it to penetrate the hair fiber and bind to the hair’s internal structure.
In this way, it increases the hair’s diameter, boosting volume. Hair is easy to style, and recovers body and substance, as well as long-lasting, airy volume.
The brand also offers a rare …

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