Lierac is back! Bought by the Native Laboratory (which also owns Roger&Gallet and the former brands of the Alès group: Phyto and Jowaé), the brand born in 1975 has been completely reformulated and repackaged. First, a new range of make-up remover and anti-ageing care products, before tackling in 2024 the body care products for which its expertise is recognized.
Lierac began by revising its entire range of cleansers, which have been reformulated with a marine prebiotic complex to preserve the skin’s flora. Composed of a minimum of 96% ingredients of natural origin, the six makeup removers come in five different textures, to address most issues and satisfy all skin types: The Cleansing Foam (150 ml, €14), with its whipped texture and foaming plant complex, which captures the slightest toxin from the face; The Cleansing Milk (200 ml, €14), ideal for dry skin; The Moisturizing Lotion (200 ml, €14), with just the right amount of hyaluronic acid to instantly plump and smooth the skin’s micro-wrinkles; The Eye Makeup Remover with a biphasic texture (100 ml, €14) that eliminates stubborn makeup, even waterproof, while protecting the eyelashes; The Micellar Water (200 ml, €14) that cleanses and moisturizes together (thanks to vegetable glycerin and sugars from corn and sugar cane) all skin types, even the most sensitive; The Exfoliating Mask (75 ml, €19) with volcanic rock and bamboo silica micrograins and kaolin, a 2-in-1 for a deeper cleansing.
For anti-aging face care, the line called Lift Intégral is inspired by architecture. Lierac applies the principles of architectural tensegrity (the ability of a …