September 30, 1011
By Ariane Le Febvre

In our hyper-eroticized time, skin is praised to the sky. Further, beauty often begins with a beautiful skin.
Well before wrinkles, our first concern is radiance. To have a dewy and radiant skin, which is the picture of health, each of us dreams of! We want to get it more and more natural and more quickly. Brands have met our needs and, in this autumn weather, we can see a flood of the word "radiance" on the labels of our products.

The nouvelle vague of radiance

Some go even to market complete programmes on this theme, with day or night care cream, exfoliant, peeling mask, make-up remover lotion … ( RoC , Decléor , Caudalie ). The most innovative cares ( Visionnaire by Lancôme ) take advantage of the radiance, but as a general matter, promise us a beautiful skin.

The "new radiance" is efficient --on the surface and deep inside the skin-- on spots, pores and red blotches; it improves dyschromies and the (tiny) complexion unevenness, smoothing the skin texture. It does not only "Photoshop" the skin, it takes care of it. Indeed, almost all these cares are also moisturizing , anti-ageing, …