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The 2025 edition of Paris Packaging Week!
Tuesday, April 30, 2024Products

Melvita reinvents its Argan Bio-Active anti-aging range

Melvita réinvente sa gamme anti-âge Argan Bio-Active

More and more argan for this complete range made from organic argan (fermented argan oil, argan leaf extract, argan pulp, argan oil), now available in refillable jars. The four new products (serum, cream, balm, eye contour care) contain over 99% ingredients of natural origin.

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Melvita’s new certified organic Argan Bio-Active anti-aging line is entirely dedicated to the regenerating and firming benefits of organic argan.
The argan is Fair For Life certified and harvested in accordance with Melvita’s sustainable harvesting charter, in the heart of Morocco’s argan grove, a Unesco Biosphere Reserve.

Inspired by the argan tree’s incredible capacity to regenerate itself in an arid environment, the brand makes the most of each of its elements: the tree’s leaves, its fruit, its almonds, its pulp…
Melvita not only extracts argan oil from the almonds, but also produces fermented argan oil. Obtained by fermenting yeast in organic argan oil for 150 hours, this gentle, slow process, in line with Ecocert requirements, enhances the properties of argan oil tenfold.
Argan oil is very rich in micro-fatty acids (20 times more than conventional argan oil, which is already naturally highly concentrated), which easily penetrate the skin barrier.
In this way, it acts like a ceramide: like a natural cement, this lipid reinforces the cohesion between cells.

As a result, the skin performs its barrier function flawlessly and retains its water well! Melvita has just discovered a new active ingredient: MEL (Mannosyl-Erythritol Lipid), which protects the RNA-messengers that give …

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