Men’s grooming is booming. New products, strong growth of the Asian market and optimistic forecast for the emerging countries: all this is a solid proof. The recent Beyond Beauty Convention, held in Paris, 9 to 11 September 2013, had dedicated a full one-piece area, the BB Lab. Info & Inspiration, in which the latest trends seen in Asia have been presented.
Information & Inspiration is a unique cosmetic trend consulting agency based in France and specialized in Asian cosmetic markets (monitor markets, collect new products in situ, organize a product data base, spot key trends and emerging ones, support new product/concepts development, provide consumer understanding, organize focus group, hold creativity meetings …).
Among the novelties then presented, there are bright and coloured packaging (tonics, deodorants, hair gels), original cans (hat-like jar for hair-wax), targeted formulae (moisturising care and concealer products) and organic certified products. A focus on three major trends: All-in-one, Mist and spray, and BB and CC creams.
All-in-One
Forest for Men- Perfect All-in-one essence
Brand
: Innisfree (Amore Pacific)
Country:
South Korea
Price
: 25000 Krw (circa
€
17.25) /100 mL
Description
:
•
5-in-one perfect functional essence (wrinkle care, firming, pore control, whitening,
moisturizing).
•
Phytoncide extracted from pine tree, cedar, and cypress from Jeju creates Smooth skin.
•
Soothes tired skin by external stress and creates energetic skin.
•
Leaves moisture and controls oil to create clean skin.
E Shield Multi-effect Defense Cream
Brand
: GF (Shanghai Jahwa)
Country:
China
Price
: 128 Rmb (circa
€
15.50) / 75 g
Description
:
•
Targeting “web imbalanced skin”: …
