In the land of hair cosmetics, shampoo is ennobled, detox is gaining ground, dry shampoo is reinvented, serum persists and signs, fragrant mists are popular… An overview of trends in the"hair of time";
A global and growing demand for care
"Every year, women put their hair through 7 technical services (oxidation colorations or straightening), 150 brushings, 5475 brush strokes," says the Kérastase Fibre Architecte press kit.
Extensions, colorations closer and closer (*"+ 3% increase in the coloring market. Half the women who colour their hair do it themselves at home. Perfectionists, they do not support the slightest difference of color in roots. The frequency of colouring increases at home and goes from 18 days to 10 days", assures Céline Bodin, director of international axis Hair Care L'Oréal), very chemical smoothings, repeated brushingss, frequent use of straightening iron, plates and other heating tools (remember that the two biggest attacks on hair are thermal and chemical)… women have never transformed their hair so much. You'd think they'd become a new fashion accessory!
In the face of the mistreatment they inflict on their hair, overworked (creping, creping, styling, etc.), overworked hair demands more and more care. This general aspiration to care, from shampoo to hair serum, is the major trend for the end of 2011 and will continue even more in 2012.
The hair salon, a laboratory of ideas
The creations produced are …
