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Pharmacosmetech show 2022
Wednesday, January 12, 2022Products

No gender triumph!

Le triomphe du no gender !

The new Dior lip plumping serum doesn’t hesitate to feature a man to represent it!

Reading time
~ 1 minutes

The Lip Maximizer Serum Dior Addict (5 ml, €38) highlights in its communication two visuals with a model, the first of course with a woman (the “franchise” Lip Maximizer is widely acclaimed by them in the world), and the second, much more unusual, a (very) young man.
The image embodies the great versatility of the product, ideal as a makeup base (woman’s version), or alone, to enhance a natural look (man’s version).

This serum-emulsion offers, in fact, an even more caring version of the famous plumping gloss (here, no gloss effect with a mirror-like shine but a satin result that beautifies the lips, making them appear immediately fuller). Mallow extract, hyaluronic acid (100% natural origin), peptide, plant waxes… ensure maximum hydration and volume effect (+50% according to the brand).

On application, its creamy, slightly minty texture melts on the lips and becomes completely transparent, leaving only a luminous moisturizing veil and a natural finish, which also allows men to use it, day and night.

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