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The 2025 edition of Paris Packaging Week!
Tuesday, October 29, 2024Products

Oh My Cream launches fragrance with Fascent

Oh My Cream s’ouvre au parfum avec Fascent

Fascent is one of the brands Oh My Cream has chosen to start offering in its 25 French shops, clean and ethical fragrances at affordable prices, recharged by an ingenious system of light bulbs.

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Oh My Cream couldn’t be completely present in our bathrooms without offering fragrances! This oversight has been rectified with Fascent (a contraction of facets and scent), one of the French brands selected by the retailer to offer its customers fragrances that are both clean and ethical.
The brand has a number of priorities: emotional benefits (the talented perfumers, CPL Aromas and Firmenich, create fragrances based on special ingredients that promote well-being), accessible prices that appeal to a wide range of consumers (€55 for 30 ml), responsible packaging made in France and refillable eaux de parfums (glass ampoule refills, 3 x 20 ml, €65).

The ampoule is an innovative and responsible solution for filling without plastic or aluminium.
The vials are made from PCR (Post-Consumer Recycled) glass, and the 3D-printed caps are made from bioplastic obtained from corn starch. The printing inks are water-based, making them more environmentally friendly. The boxes are made from FSC paper, without cellophane or superfluous plastic.
The vegan fragrances are formulated without preservatives, endocrine disruptors, additives (such as stabilisers), colouring agents or UV filters, following strict specifications that allow the perfumers to work with the materials in the palette, offering finesse, complexity and fragrance.
And the …

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